Web Microsites

To add value for students who earned membership in the National Junior Honor Society, the organization wanted to provide self-service tools for those in the early stages of college and career preparation. I conceptualized a campaign called #Futuready, which offered exercises and videos on topics ranging from Goal Setting to Mastering Interviews. This mobile-friendly series of pages are easily navigable and visually captivating with social buttons to enable convenient sharing with social networks. I wrote copy and led the content strategy for these web pages.