Landing Pages

The National Association of Secondary School Principals is the parent organization of several renowned student programs, including the National Honor Society (NHS).

As a copywriter for mdg, a leading marketing agency serving association clients, I was responsible for developing pieces aimed at membership acquisition and retention for NHS, most frequently executed by email and direct mail campaigns. This campaign landing page represented one in a series of A/B test pieces developed to inspire schools not yet affiliated with the National Honor Society to join and get up to three free months of membership.