Email Marketing

When brands combine useful and actionable information with offers, they have an even greater opportunity to cash in. As a copywriter for Team Velocity Marketing, a full-service marketing agency for automotive dealerships, I wrote and provided creative direction for this HTML email.

Beginning with a simple, straightforward subject line, this email coupled winter automotive maintenance advice with money-saving coupons to promote customer loyalty.

Open rates routinely ranged from 17-22% for this client, which sought to drive service customers to its dealership and away from discount-priced competitors.