Digital Ad Campaigns

The entire world had to pivot when a global pandemic forced organizations—from schools and houses of worship to retailers and manufacturers—to find other ways to move forward. Many learning and development officers at major corporations quickly had to address emerging skills gaps among their workforce. In seizing upon a relevant, timely concern, the corporate outreach team for American Public University and American Military University developed an ebook, “Upskill Your Workforce for a Post-Pandemic World.” I wrote all of the promotional campaign pieces targeting human resource, learning and development, and training professionals, which included a LinkedIn ad, email marketing campaign, and lead generation landing page.