Concepting & Ideation
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The National Association of Manufacturers’ Council of Manufacturing Associations (CMA) represents the strength, power, and influence of the manufacturing sector. CMA tasked mdg, a leading association marketing agency, with establishing a brand to unify its look and boldly deliver its message to current and prospective members.
CMA targets a high-profile professional audience of manufacturing association presidents, CEOs, and executives. I collaborated with mdg design team members to ideate content and design concepts that would speak to this audience, then wrote headlines and taglines to align with design concepts.
When four concepts had been chosen by our internal team to present for client consideration, I prepared descriptors and rationales for each concept. Consider the concepts and rationales. Which one would you choose?
Portfolio Of Projects
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