Strategic Partnerships

The competition to boost radio listenership in the Washington metropolitan market is fierce. As marketing director for WASH-FM Radio, I helped create significant buzz with the development of a promotion that partnered the station with Coca-Cola, Ryland Homes, Giant Food, and Safford Lincoln-Mercury to award one listener a free home and car!

The contest aimed to solidify the station’s brand among its prime target demo of 25-54 year-old female listeners and provide additional revenue streams for the station and the partners. The promotion significantly increased listenership, provided brand-building visibility for the sponsor organizations, and enabled all of the partners to engage in a community outreach initiative with Children’s National Medical Center.