Positioning Events

WTOP, a CBS Radio affiliate, marked a significant achievement in broadcast history when it celebrated 25 years as an all-news radio station serving listenership in and around our nation’s capital.

As the station’s marketing director, I solicited well-known broadcasters and famous station alumni to record greetings played on air to mark the occasion. I also produced a series of retrospective promotional spots of significant news events covered by WTOP. I oversaw the entire station celebration, inviting local and national political and community dignitaries, famous station alumni, and CBS Radio executives for a special black tie in-studio gala. Guests also got to enjoy a mini-radio history museum of station and broadcasting memorabilia set up for the event.

CBS aired its morning network news broadcast live from WTOP studios to further spotlight the station’s place in history.