Direct Mail

The National Honor Society is the best known and most respected middle and high school student recognition program in the nation.

This brochure culminated a multifaceted portfolio of print, social, and digital content I wrote to spotlight new member benefits rolled out to focus on college and career readiness. NHS and its younger counterpart, National Junior Honor Society, sought to support its members in realizing their higher education ambitions, and this brochure summarized comprehensive new members-only programming.

NHS and NJHS used this direct mail piece as part of an affiliation acquisition campaign. The campaign targeted school counselors and leaders to promote the benefits of affiliation and showcase the exceptional benefits their students could experience.