Vertical marketing

Businesses and organizations that commit to the continual professional development of their workforce help grow their operations and enhance retention by providing a valued employee benefit.

American Public University System has a robust business-to-business effort, partnering with corporate, government, and association clients to offer education benefits for partner employees and members.

This series of landing pages showcases content customized by audience vertical. This targeted messaging approach provided an authentic and persuasive invitation to explore relevant educational opportunities.