Writing and Editing
- B2B, B2C, B2B2C communication
- Content marketing
- Magazine features
- Storytelling
- Brochures, print collateral
Branding and Positioning
- Concepting and ideation
- Positioning events
- Special event conceptualization
- Community outreach
- Strategic partnerships
Digital Communications
- SEO web content and landing pages
- Social media campaigns
- Email marketing
- E-newsletters
- Video and radio scriptwriting
Why Words Are Important
Words have power. They inform and persuade. Words tell stories. They make things clear, inspiring, and emotionally charged.
Perhaps you’ve experienced the frustration of trying to understand an infant who simply can’t express their needs and desires because they lack vocabulary.
As the infant ages, what do parents boldly say to the 2-year-old experiencing a temper tantrum? “Use your words!”
Consider the power of words from a different angle. You walk by a man on the street collecting change with a sign that reads, “I’m blind, please help.” You see this same man the next day and discover that a passer-by rewrote the sign to read, “It’s a beautiful day, and I can’t see it.” These words made a powerful, emotional connection to those who read them.
Let me help you find your words to tell your story and make that same impactful connection with your audience.
“Some people are either great professionally or personally – but a unicorn, like Terry, is both. We had the opportunity to crush some B2B goals, creating a killer content strategy that both personalized and automated/centralized our value propositions, voice-of-customer usage, and other major messaging points. It was a project that managed to be intense, stressful, and chaotic – while also being one of the best projects I have worked on because of the stellar outcome, amazing working dynamic, and sustainability of the deliverables we provided.“
Jaimi Luckett, Director, Web Operations, Stride, Inc.
Ready To Begin Your Project?
Whether you’re just dipping your toe in the water or you’re totally ready for the deep dive, I’m here for you. Connect with me now.